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Facebook Page Engagement Custom Audiences: Target Those Who Interact

Facebook Page Engagement Custom Audiences: Target Those Who Interact

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website.

But that was just scratching the surface, it seemed. And now we can add one more: Facebook Page Engagement Custom Audiences.

Let’s take a closer look at what these are, how you can create them and how you might use these.

[NOTE: I’ve reached out to Facebook for comment regarding this feature. It’s not clear whether this is a test or a full roll-out, or how many advertisers currently have this. Once I have more information, I’ll share it here.]

What These Are

Facebook Page Engagement Custom Audiences are a new type of Engagement on Facebook Custom Audience that allows advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.

You can create audiences based on the following types of engagement:

  • Everyone who engaged with your Page
  • Anyone who visited your Page
  • People who engaged with any post or ad
  • People who clicked any call-to-action button
  • People who sent a message to your Page
  • People who saved your Page or any post

The audience duration can be anywhere from 1 to 365 days. In other words, the audience you create can include anyone who engaged with your content as recently as during the past day (small and relevant audience) or as long as 365 days ago (large and less relevant).

Here’s how Facebook defines each one…

Everyone who engaged with your Page: This includes everyone who visited your Page or engaged with your Page’s content or ads on Facebook or Messenger.

Anyone who visited your Page: This includes anyone who visited your Page, regardless of the actions they took.

People who engaged with any post or ad: This includes only the people who have engaged with a Page post or ad. Engagement includes reactions (Like, Love, Haha, Wow, Sad, Angry), shares, comments, link clicks or carousel swipes.

People who clicked any call-to-action button: This includes only the people who clicked any available call-to-action button on your Page. For example “Contact Us” or “Shop Now”.

People who sent a message to your Page: This includes only the people who send a message to your Page.

People who saved your Page or any post: This includes only the people who saved your Page or a post on your Page.

How to Create Them

Go to facebook.com/ads/manager/audiences or select Audiences within your Business Manager.

Facebook Page Engagement Custom Audiences

Click “Create Audience” and select “Custom Audience.”

Facebook Page Engagement Custom Audiences

Click “Engagement on Facebook.”

Facebook Page Engagement Custom Audiences

Click “Page.”

Facebook Page Engagement Custom Audiences

Now let’s create your audience!

Facebook Page Engagement Custom Audiences

First, select the page associated with this audience in the top drop-down. Obviously, it can only be a page that you admin.

Now, select what type of engagement you’d like to include in this audience…

Facebook Page Engagement Custom Audiences

Enter the duration…

Facebook Page Engagement Custom Audiences

As mentioned earlier, this is the window of time when the engagement occurred. It can be as recent as 1 day or as long ago as 365 days. This is dynamic, so it will be a rolling duration window.

Name it and click “Create Audience.” You’re done!

Facebook Page Engagement Custom Audiences

It will take up to 30 minutes for your audience to update.

How to Use Them

First of all, some basics.

You can use this audience for targeting or excluding. Simply enter the name of the audience you created within the “Custom Audiences” field when editing your targeting in the ad set…

Facebook Page Engagement Custom Audiences

You can add geographic targeting, or since it’s a Custom Audience, you can remove all countries for the largest possible audience.

If the audience is small, you can also create a Lookalike Audience to find people similar to those who engaged with your page.

Select your audience, click the “Actions” drop-down and select “Create Lookalike.”

Facebook Page Engagement Custom Audiences

Select a country where these similar people will live and determine whether you want a small and relevant audience (top 1%) or large and broader audience (top 10%).

Facebook Page Engagement Custom Audiences

Now let’s take a look at a few ways we may use this…

Everyone who engaged with your Page.

This is the largest audience. It will include people who like your page and even people who don’t, as long as they engaged with it in some way. If you don’t have a large Website Custom Audience, this is a good place to start when reaching a relevant audience to read, opt-in or buy.

If you wanted to only target those who like your page and engaged with you recently, you’d simply layer on people who like your page within Connections.

Facebook Page Engagement Custom Audiences

People who engaged with any post or ad.

It would be nice to focus on engagement on a particular post, but that’s not possible. But those who engage with your posts, we can presume, are most engaged. This would be a good group to target in ads since they’ve proven to engage with your posts before.

In particular, you may want to zero in on a recent duration since it would be reasonable to assume that someone who engaged recently would be more likely to engage with an ad than someone who engaged months ago.

People who clicked any call-to-action button.

This is the call-to-action button on your page. So it may depend on how you use that button. If it’s for buying a product, you could promote a carousel ad of products. If it’s for an opt-in, you could promote the opt-in you have on your page. If it’s for messaging your page, you could use a Messenger destination ad to start a conversation.

In the case of the product or opt-in, you’d want to exclude those who already performed the opt-in or purchase. The idea here is to get those who clicked but didn’t complete the process.

People who sent a message to your Page.

Many advertisers have the ability to run ads to Messenger as a placement. Here’s an example of what it looks like (provided by Tom Hiscocks within my Power Hitters Club – Elite community):

Facebook Messenger Placement

Of course, you can only use the Messenger placement to target those who have already messaged your page. So you would create the audience of people who have sent a message to your page and select the Messenger placement.

How do you get more people to message your page to increase this audience? You could run a separate campaign with a Messenger destination

Facebook Messenger Destination Example

This allows you to run ads that drive people into a conversation within Messenger.

This is just a sampling of ways you could use this. Experiment!

Who Has This?

I have a feeling that I am one of very few advertisers who currently has this right now. As it is, I’ve heard that not everyone even has the Engagement on Facebook Custom Audiences option.

Is this a test? When will it be rolled out globally? I don’t know that yet. But check to see if you have it!

Your Turn

This is yet another nice targeting addition for advertisers. How might you use it?

Let me know in the comments below!

Blog Posted by Jon Loomer at www.jonloomer.com

How to Share a Facebook Advertising Audience or Pixel

How to Share a Facebook Advertising Audience or Pixel


If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel.

As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access to the pixel or audience.

Let’s take a closer look…

Why Share Audiences and Pixels?

If your client is an established brand that has advertised via Facebook before, they likely have the Facebook pixel on their website. They also likely have audiences that they have used before that have proven to be successful.

As a new advertiser working with this client, you can start from scratch with a new audience or leverage what was created before. Starting from scratch for a Website Custom Audience would mean adding a new pixel to the site, which is messy and won’t go back in time.

At this point, the client could add you to their ad account. However, that would likely give you access to things they don’t want you to access — like prior advertising, other pages and financial information.

Or they could add you to their Business Manager to simply grant you access to a specific audience or pixel. Let’s do that!

Add an Ad Account to Business Manager

Hopefully, that client is already using Business Manager. If not, this will be required to do what we’re going to do today. Have them set up a new Business Manager account by going here.

Now, they can go to their Business Manager Settings.

Business Manager Share Audiences

Go to Ad Accounts under People and Assets.

Business Manager Share Audiences

Click the blue button at the far right to “Add New Ad Accounts.”

Business Manager Share Audiences

They’ll want to claim an ad account or request access to an ad account.

They’d only claim an ad account if that account is associated with their business — they own it.

Business Manager Share Audiences

But in this case, they’ll likely want to request access to your ad account. After selecting to request access, they’ll need to enter in your ad account ID.

Business Manager Share Audiences

Share the Facebook Pixel

Now that your ad account has been added to Business Manager, it’s time to share the pixel.

Your client should go to “Pixels” under People and Assets.

Business Manager Share Audiences

Select the pixel on the left and click to “Assign Ad Accounts.”

Business Manager Share Audiences

Select the ad account(s) to assign this pixel to…

Business Manager Share Audiences

Now you and those who manage that ad account can go to the Pixels page in Business Manager…

Business Manager Share Audiences

And you will see all pixels that you can access. There will be a column highlighting the shared pixel(s).

Business Manager Share Audiences

You will now be able to create an audience or conversion off of that pixel or set up that pixel (you should probably do that first).

Business Manager Share Audiences

Share an Audience

Maybe instead of sharing the pixel, you want to share an established audience. That’s pretty easy to do, assuming your ad account was added to the client’s Business Manager.

Within “Audiences,” your client should select the audience or audiences they want to share, and click “Actions.” Then select “Share.”

Business Manager Share Audiences

They will need to select your ad account (entered into Business Manager earlier) to grant access to that audience.

Business Manager Share Audiences

They can allow access to both targeting and insights or targeting only.

Business Manager Share Audiences

Now when looking at audiences from your ad account, you will see the shared audience — and a column indicating where it was shared from.

Business Manager Share Audiences

Follow the Rules!

If you are ever going to share a pixel or audience, my assumption is that you will be following Facebook’s guidelines regarding pixels and custom audiences. If a client shares a pixel or audience with you, you must only use that data when advertising for them.

Why do I need to say this? Because I know how some advertisers are. They have two clients in the same similar industry. One has an established audience with loads of web traffic that lead to success. The second has nothing. You can’t use that data from the first to advertise for the second.

Seems obvious, I hope, but it needed to be said.

Your Turn

Any questions about sharing audiences or pixels? Let me know in the comments below!

How to Use Facebook Delivery Insights

How to Use Facebook Delivery Insights

Facebook Delivery Insights

Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react.

Facebook Delivery Insights provides new metrics and graphs to help isolate when auction overlap or audience saturation, in particular, may be causing problems.

Access Delivery Insights

Delivery Insights applies to ad sets that have been running for at least five consecutive days, have at least 500 impressions and have experienced a sudden shift in performance.

When an ad set is eligible to surface this information, a “See Delivery Insights” link will become visible when hovering over data in the Delivery column for an ad set in Ads Manager.

Facebook Delivery Insights

You can view Delivery Insights for one ad set at a time.

Filter by Metrics

At the top of Delivery Insights is a chart highlighting performance during the past seven days.

Facebook Delivery Insights

By default, Delivery Insights will chart the amount spent during that time (see above). But the drop-down at the top left will let you adjust the chart for additional metrics…

Facebook Delivery Insights

Like Cost Per Result…

Facebook Delivery Insights

Results…

Facebook Delivery Insights

And Impressions…

Facebook Delivery Insights

These quick snapshots will give you immediate warning signs if the performance of your ad set dropped recently.

Activity History

In the bottom half of Delivery Insights, there are three tabs for Activity History, Auction Overlap, and Audience Saturation.

Facebook Delivery Insights

The default view is Activity History, which documents all of the changes that have been made to your ad set over time.

Facebook Delivery Insights

This can provide some context when investigating the cause of a sudden drop in performance. Does it coincide with a change that you made at around the same time?

Auction Overlap

The second tab is for Auction Overlap.

Facebook Delivery Insights

Auction Overlap occurs when overlapping audiences from the same ad account appear in the same auction. Understand that Facebook prevents you from competing against yourself by de-duping. If the same audience is found in multiple ad sets from the same ad account in the same auction, Facebook will choose the higher performing ad set.

The result is that ad sets with high auction overlap may struggle to get distribution due to a high level of de-duping.

There are three metrics within Auction Overlap…

Amount Spent: How much you’ve spent on an ad set during a given day.

Facebook Delivery Insights

If this amount is dropping below your expected budget, it could be a sign of a problem due to a high level of de-duping.

Auction Overlap Rate: This is the rate at which your ad set was in the same auction as another ad set in the same ad account. When this happens, that audience is removed from the auction for that particular ad set. If you suffer from high overlap, you’re less likely to reach optimal delivery rates.

Facebook Delivery Insights

Overlapping Ad Set: Facebook provides the ad sets (indicated by ID) causing your selected ad set to be removed from auction most often due to auction overlap.

Facebook Delivery Insights

Facebook provides columns for the three ad sets providing the most auction overlap for a given day.

It’s important to understand that a high percentage in these three columns isn’t necessarily a bad thing. These percentages indicate how much of the overlap is due to that particular ad set. So maybe the total overlap is 5%, and a given ad set makes up 50% of that overlap.

Dealing With Overlapping Audiences

Audience overlap (vs. Auction Overlap) isn’t necessarily bad. For example, consider the scenario where you have two large audiences with high overlap, but you’re using low budgets. Since the audiences are large and the budgets are small, you’re less likely to result with competition between the two in the auction.

However, there could be a problem if the auction overlap rate is high. The definition of “high,” of course, isn’t clear. But Facebook recommends merging audiences if high auction overlap is resulting in poor performance.

Per Facebook:

Here’s an example scenario: After seeing an ad set targeting fans of your Page has a 50% Auction Overlap Rate, you check its Overlapping Ad Set 1. You find that it’s an ad set targeting people who visited your website, and that it’s accounting for 60% of the auction overlap. You decide to merge the Page fans ad set into the website visitors ad set. You do this by adding the budget and targeting of the former into the latter. That way you maintain data from the successful ad set, which means it could take less time for it to adjust to the new parameters after the merge.

The key here is that the trigger for making a change isn’t necessarily the high auction overlap, but the poor performance. If your ad set isn’t performing at the level you’d like and you discover high auction overlap, merging the audience from the poorly performing ad set into the higher performing ad set should be a consideration.

Facebook also suggests excluding audiences if auction overlap is a problem. Once again, I’d only look at excluding audiences if performance is poor, caused by a high auction overlap rate. I’ve found that excluding audiences to avoid overlap as a rule can actually hurt performance.

Audience Saturation

The final tab at the bottom of Delivery Insights is for Audience Saturation.

Facebook Delivery Insights

Audience Saturation measures how often people are seeing your ad for the first time, among other things.

Following are the metrics within Audience Saturation…

Impressions: This is the number of times your ads within the selected ad set were viewed within a given day.

Facebook Delivery Insights

First Time Impression Ratio: This is the percentage of impressions coming from people seeing your ad within the selected ad set on a given day for the first time.

Facebook Delivery Insights

In most cases, you want this number to be high. A low First Time Impression Ratio means that most people have seen your ad before, which makes it less likely to provide desired results.

Reach (Cumulative): This is the total number of people who have seen your ads within the selected ad set at least once during the life of your campaign.

Facebook Delivery Insights

This provides context regarding the next stat…

Audience Reached Ratio: This is the percentage of the potential audience you’ve reached so far.

Facebook Delivery Insights

If performance drops as the Audience Reach Ratio increases, it may be time to broaden the audience.

Thoughts on Using Delivery Insights

Delivery Insights can be a very valuable tool for advertisers. However, I’d caution you from using hard and fast rules for “good” and “bad” percentages or thresholds.

I look at this similarly to how I view ad relevance scores (though I admittedly value Delivery Insights information higher). If something is working, I don’t care a whole lot what these numbers show. If performance is dropping, I want to find a potential cause.

Delivery insights can help you find that cause and make the fix necessary to get you back on the right track.

You can bet that I will tend to have higher Auction Overlap than most advertisers. There are three primary reasons why:

1) I focus on Website Custom Audiences, which tend to be smaller than interests and Lookalike Audiences;
2) I use higher budgets than the average advertiser; and
3) I typically run multiple campaigns with different objectives at the same time, often using closely related Website Custom Audiences that may overlap.

I’ll occasionally use interests and Lookalike Audiences, particularly when promoting my entrepreneurial content. Auction Overlap, First Time Impression Ratio, and Audience Reached Ratio will always be lower in those cases. But does that mean that these ad sets are higher performers than those targeting Website Custom Audiences with higher numbers in these metrics?

Of course not…

Context is necessary. Again, this information is valuable. But use it to find the cause of a problem, rather than declaring a problem that doesn’t exist.

Your Turn

Have you started using Delivery Insights yet? What do you think?

Let me know in the comments below!

My 15 Facebook Ad Campaigns

My 15 Facebook Ad Campaigns


That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns in the very near future.

But this restructure gives you a behind-the-scenes look at what I’m thinking about when I’m creating my own campaigns.

Here we go…

Motivation Behind the Restructure

It’s far too easy to get stuck in your ways, particularly when things are working. I suspect that’s where I was recently when I decided to shuffle the deck a bit.

I had fallen in love with a few targeting methods. In particular, I was targeting my website visitors who spent the most time on my site. This was an all-purpose audience that was being used for multiple objectives.

A Facebook rep will tell you this is a bad idea. The know-it-all advertiser will tell you the same. “Too much overlap,” they say. “You compete with yourself in the auction.”

The truth? That targeting was awesome. I don’t care about “competing with myself” if it provides the results I want. And I was getting great results.

I stuck to that approach when writing my post about Delivery Insights. If you aren’t familiar with the new tool, it helps you see things like Auction Overlap.

Since I rarely target broad audiences like Interests and Lookalikes, I tend to have high Auction Overlap. And as stated above, that’s not necessarily bad in and of itself.

By doing so, I don’t drive up the price of my own auctions. Instead, Facebook prevents this by automatically removing targeted people in a poorer performing ad set when they show up in the same auction multiple times.

So as long as your targeted audience is deep and awesome, you’ll be fine. And that, at least, has been my explanation for using that approach.

But I’m not averse to change. And I also love experimenting. So I figured, why not? Let’s scrap everything and start over.

And I think regardless of where this goes, we all need to “scrap everything and start over” every now and then. It challenges your assumptions. It allows you to see from a different perspective. You gain knowledge.

Overview: My 15 Facebook Ad Campaigns

I’ll be honest: I don’t typically have 15 campaigns running at a time. But this exercise forced me to go there.

I wanted to be sure to cover every objective. But I was also conscious of not using the same audience too often.

That realization opened things up a bit. It allowed me to get a little creative with how I targeted people and when.

My end goal wasn’t to completely eliminate overlap. Overlap will surely continue to exist.

Instead, I wanted to avoid using the exact same audience in multiple ad sets. I wanted to leverage the most engaged for the bottom of the funnel while going after those lower-engaged users for the top of the funnel.

And that funnel is critical. I talk about it a lot. My central strategy is to drive people through this basic funnel:

  1. Top: Consume Content
  2. Middle: Provide an Email Address
  3. Bottom: Purchase

The result is that I target a broader audience for the top of the funnel, getting more precise as we go down. I end up spending more money at the top than at the bottom.

Another reason this is my focus is because Facebook ads aren’t the end of the game for me. My primary goal with ads is to drive traffic and build my email list. My email list then does the bulk of the heavy lifting with selling.

Enough talking. Here’s a 1,000-foot view of my 15 Facebook ad campaigns…

My 15 Facebook Campaigns

In the grid above, I break this up by goal. The top group is driving traffic, the middle group is building my email list, and the bottom group is selling product.

Don’t be distracted by campaign objectives. I use the “Reach” objective to sell sometimes because I want to reach everyone within a very small, relevant audience (like those who registered for a specific webinar during the past 14 days).

In the grid, I give you the basics regarding the following:

  • What I’m promoting
  • Campaign objective
  • Targeted audience
  • Excluded audience
  • Daily budget

Just know that I’m leaving out A LOT from this grid. I wanted to be as concise as possible so that you could actually read it (even if you still need to squint a bit).

Now, let’s take a closer look at each step of the funnel…

My Funnel: Driving Traffic

I complicated my funnel in January when I started writing about the entrepreneur topic in addition to Facebook ads. As a result, we have to nearly double the budget and campaign creation.

In a typical week, I write two blog posts: One about Facebook advertising and one for entrepreneurs. I then promote those two posts for one week — until the next posts are published.

This is an ongoing process. So while an individual campaign will only last a week, the approach itself doesn’t stop. I’m always promoting two blog posts.

While I’m not a big fan of targeting Interests and Lookalike Audiences, I’m more willing to do so at the top of the funnel. This is actually the first time in a long time that I’ve done so while promoting my Facebook advertising content.

But I do need to utilize these audiences for promoting my entrepreneur blog posts. The reason is simple: My audience of people who have read my posts for entrepreneurs is still growing. It’s a fraction of those who have read my Facebook advertising posts. I need to go beyond that.

All blog posts for entrepreneurs have “entrepreneurs” in the URL; all blog posts on Facebook ads include “facebook” in the URL. That’s how I’m able to create Website Custom Audiences around visitors who read posts on a single topic.

Facebook Website Custom Audience Entrepreneur

Most of these campaigns are pretty basic. I just promote the post that I shared to my Facebook page where I shared that blog post. And I leverage that same ad for multiple ad sets.

But you’ll notice that my third campaign is a blog post carousel…

Facebook Ad Carousel

This carousel consists of 10 of my most popular and recent blog posts on Facebook ads. I target those who visited during the past 31-60 days (but not during the past 30). This is an attempt to re-engage those who haven’t visted lately, driving them deeper into my ads funnel.

There’s another, more complicated campaign that’s for my most recent subscribers…

Facebook Ad Campaign New Subscriber

This is one of a series of ads that people who are new to my email list will see. I’m not selling anything yet. Just introducing you to what I’m all about.

This is done with a little Infusionsoft tagging magic. We have some automation in place that detects a new subscriber (as opposed to a current subscriber who made another action). They are then tagged and put into a “New Subscriber” email campaign. When that campaign completes, that tag is removed.

I created a Custom Audience based on that New Subscriber tag, and it is synced using a third party tool. So as long as a user is tagged as a new subscriber (it’s a short period of time), they’ll be seeing these ads.

Once again, I want these new subscribers to click on more links. When they do, they’ll be added to audiences that will be targeted further down the funnel.

My Funnel: Building My List

As explained yesterday, my list is critical to the success of my business. And Facebook ads are a big part of how I build that list.

At this moment, there are three lead magnets driving my list-building efforts with Facebook ads:

The Keys to Success video series is currently only available via Facebook ads, and I started promoting it (with lots of success) beginning last Friday. I plan to also create a video series for entrepreneurs.

Keys to Success Video Series Facebook Ad

The webinars occur on a near monthly basis. I do take some months off here and there, but the Keys to Success webinar, in particular, will air seven more times this year.

For each webinar, I create two separate campaigns:

  • Campaign #1: Lead Generation Objective
  • Campaign #2: Conversions Objective

The first campaign utilizes Facebook lead ads, which keep people on Facebook via a lead ad form. The second sends users to a landing page on my website.

I’m often asked why I use both. Well, the truth is that there are advantages and disadvantages to each approach. I’m not ready to commit 100% to one. The results tend to be about the same for me, too.

Something else you may notice is that I have two different strategies for my webinars:

  • Ongoing: Target very recent website visitors
  • 1 Week from Webinar: Target larger group

I want to focus on a small audience for most of the promotion of these webinars. In this case, only those who have visited during the past few days (excluding several groups, too). That way, those who don’t register won’t see these ads forever.

But that daily budget is modest, and I want to push registration as high as possible. So I’ll expand the audience for a week prior to the webinar start date. I’ve created all of those ad sets to run for my scheduled webinar dates for the rest of 2017.

My Funnel: Selling Product

Finally, I sell. As mentioned many times before, this isn’t my primary focus with Facebook ads. But I do sell as well, even though I dedicate the smallest proportion of budget here.

The reason why it gets the smallest budget is simple: The audience I target is largest at the top of the funnel and smallest at the bottom. To spend more, I’d need to expand the audience — making a sale less likely. I prefer to sell only to those most likely to buy.

In all, I have seven campaigns running to promote products. But the reality is that I only have five products to sell (at this moment):

So I’m promoting everything. I just don’t have a lot of products to sell.

Notice that in each case, I’m very careful to only sell to those most likely to buy that particular product.

  • Facebook Pixel Training Program: Those who registered for Keys to Success webinar or video series recently
  • PHC – Basic: Those who read a Facebook-related post on my website two times in the past 14 days
  • PHC – Elite: Those who read a Facebook-related post on my website three or more times in the past 14 days
  • PHC – Entrepreneurs: Those who are PHC – Elite members AND read an entrepreneurs post on my website
  • One-on-Ones: Those who are in the top 5% of time spent on my website during the past 30 days

I also created an “Abandoned Cart” ad for Power Hitters Club and the Facebook pixel training program.

Abandoned Cart Facebook Ad

Those who visit the landing page for one of these products during the past seven days but don’t convert will see this ad.

This is also where I’m much more likely to optimize for Reach. The reason is quite simple…

If I optimize for conversions, Facebook is going to show my ad to a small percentage of people within my targeted audience who are most likely to convert. While that’s typically acceptable (and even preferred), this isn’t what I want for a very small and relevant audience.

The abandoned cart audiences are tiny. I also want to reach ALL of those who registered for a recent webinar. No optimization needed, Facebook. Not in this case.

Your Turn

So these are the 15 campaigns that I’m running right now. As I said at the top, these campaigns aren’t perfect. The situation is fluid. I’m constantly tweaking, stopping campaigns and adding new ones. But this is a snapshot behind the curtain.

What campaigns are you running right now? What is your strategy?

Let me know in the comments below!