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Case Study

The Challenge

In 2015, CoolAdMedia and Terrain Racing sought new ways to attract more participants to the race and make it an industry leading obstacle course event, increasing the companies overall revenue. We also wanted to let the world know about the amazing courses, impressive production, and unforgettable memories Terrain Racing participants will experience.

The Solution

Bringing new meaning to Terrain Racings, “Conquer Your Terrain” tagline, we encouraged participants to prove to themselves they can conquer their terrain. Using BrandAwareness’s proprietary scale model to not only increase the number of participants but to also expand the brand nationwide in many new markets. Leading to increased attendance, increased revenue, impeccable brand awareness and a devoted following.


Average Participant Growth Per Event


Average Yearly Increased Revenue

Month Turnaround

Amazing Result

Launching of the New

Mobile Refresh

The new went through an entire rebranding, especially focusing on a functional and effective mobile friendly format.

Rebuilt From the Inside Out

The rebuild of was designed from the ground up to flow potential participants into the sales funnel and provide event information.

Huge Web Traffic Boost

In 2016 we saw over 1,000,000 visitors to Of those visitors, we saw over 2,000,000 page views and decreased bounce rates across the entire site.

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