In 2015, CoolAdMedia and Terrain Racing sought new ways to attract more participants to the race and make it an industry leading obstacle course event, increasing the companies overall revenue. We also wanted to let the world know about the amazing courses, impressive production, and unforgettable memories Terrain Racing participants will experience.
Bringing new meaning to Terrain Racings, “Conquer Your Terrain” tagline, we encouraged participants to prove to themselves they can conquer their terrain. Using BrandAwareness’s proprietary scale model to not only increase the number of participants but to also expand the brand nationwide in many new markets. Leading to increased attendance, increased revenue, impeccable brand awareness and a devoted following.
Average Participant Growth Per Event
Average Yearly Increased Revenue
Launching of the New TerrainRacing.com
The new TerrainRacing.com went through an entire rebranding, especially focusing on a functional and effective mobile friendly format.
Rebuilt From the Inside Out
The rebuild of TerrainRacing.com was designed from the ground up to flow potential participants into the sales funnel and provide event information.
Huge Web Traffic Boost
In 2016 we saw over 1,000,000 visitors to TerrainRacing.com. Of those visitors, we saw over 2,000,000 page views and decreased bounce rates across the entire site.